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Desi Dukan

Every part of the shop. Handled.

Twenty-two modules, five areas, one product record. Thirteen agents share them under one Orchestrator and one set of guardrails that you control.

See it in action.

A first look at the screens owners, packers and makers use every day.

Desi Dukan

Morning brief · 07:30

Good morning. Yesterday: 23 orders, £1,846 in sales, 41% margin after fees.
Overnight the agents shipped 19 orders, answered 31 messages and synced stock 212 times.

3 things need you

  • • Raise 3 shawl prices by 8%
  • • Refund £64, above your cap
  • • Publish 2 new listings
Approve allReview
Approve all 👍

Your morning, in one message.

Yesterday's sales and margin, what the agents did overnight, and the decisions waiting for you — on WhatsApp or email, approved with a tap.

Stock ledger

Synced 41 s ago
ProductStockSite

Charcoal pashmina

3 3

Ivory wool scarf

12 12

Emerald potli bag

Last unit · Etsy only

1 0

Black statement shirt

Sold out · listings paused

0 0

Etsy order #4475 · Emerald potli bag → all channels set to 0 in 38 s

One stock ledger. Every channel.

Each sale updates Etsy, eBay, Amazon and your store within seconds. The last unit stays on your best-converting channel only.

Ready to ship

4 orders
  • #4471

    New York, US

    DHL Express · 2 days

    £14.20
  • #4472

    Dubai, AE

    Aramex Priority · 3 days

    £11.80
  • #4473

    Berlin, DE

    Royal Mail Tracked · 4 days

    £9.45
  • #4474

    Leeds, UK

    Evri Next Day · 1 day

    £3.90

Customs forms ready · duties prepaid for US and UAE

Buy 4 labels · £39.35

The cheapest label that keeps the promise.

Every order is rate-checked across carriers, with customs forms and duties handled for each destination.

Inbox

31 handled today · 2 for you
Hi! Will my shawl arrive before Diwali? It's a gift. Order #4471
Yes — it's with DHL Express and due in New York on Thursday 5 November, three days before Diwali. Here's your tracking link.

Drafted from order #4471 and DHL tracking

SendEdit

Replies grounded in real orders.

Messages from every channel in one inbox, answered from live order and tracking data, with your say on what sends itself.

Experiment #214

Kept

Charcoal wool scarf · new main photo

Before · flat lay

After · worn, natural light

7 days before7 days after

Conversion 2.2% → 2.6%

+18%

Experiments, not guesswork.

One change per listing, measured against its own history, then kept or reverted automatically.

Maker portal

ENहिंاردو

New order · PO-1043

Charcoal pashmina × 40

Due 18 Nov · tech pack attached

AcceptCounterDecline

PO-1038 · Ivory wool scarf × 60

  • Yarn received
  • Weaving done
  • Upload QC photos
  • Dispatch
Request: 6 kg charcoal yarn for PO-1043

Makers in the loop.

Orders, specs and milestones on the maker's phone in English, Hindi or Urdu, with quality photos sent back before dispatch.

Product previews from the platform in development, shown with sample data. Screens may change before launch.

Sell everywhere

One master product record becomes the right listing on every marketplace and your own store, in every market you choose.

Product catalogue

One master record per product — materials, dimensions, care, HS code, weight, cost, photos and video — mapped to each channel's taxonomy automatically.

Multi-channel listings

Publish, update and pause on Etsy, eBay, Amazon, Amazon Handmade, WooCommerce and TikTok Shop, with a nightly check for drift against the master record.

SEO

Keyword research per channel and market, then titles, 13 Etsy tags, bullets, alt text and attributes scored before publishing and rewritten when rank slips.

International expansion

Translated listings, local currencies and market-specific SEO for the US, EU and Gulf, plus a kit that brings a new marketplace live in days.

Wholesale and gifting

Line sheets, tiered prices and minimums for boutiques and stockists, corporate gifting quotes, and Faire orders drawn from the same stock.

Grow demand

Content made from your catalogue, posted on schedule, and paid media that follows the sales, not the hunches.

Content studio

Background removal, lifestyle shots, 15 to 60 second reels and brand-voice voiceovers, produced inside templates you approve once.

Social posting

A calendar filled from new arrivals, best sellers and festivals, posted to Instagram, Pinterest, Tumblr, TikTok and YouTube Shorts with tracked links.

Ads and email

Every ad network — marketplace, search, social and affiliate — with daily caps and return targets, plus welcome, abandoned-cart and win-back emails.

Market intelligence

Rising searches, competitor prices and new launches tracked weekly and turned into an opportunity report that feeds new designs and pricing.

Loyalty and reviews

One customer view across channels, VIP tiers, repeat-purchase nudges, and photo reviews requested after delivery and reposted with permission.

Run operations

Stock, orders, parcels, returns and customer messages handled the moment they happen, on every channel and in every country.

Inventory sync

One stock ledger updates every channel within two minutes, with a 15-minute reconciliation sweep and a last-unit rule that prevents oversells.

Orders and global shipping

Compares Royal Mail, Parcelforce, Evri, DPD, DHL, FedEx, UPS and Aramex, prints labels and customs forms, and offers duties paid or unpaid per market.

Returns

Self-serve returns checked against your policy, return labels issued, items inspected and restocked or written off, refunds timed to arrival.

Customer service

One inbox for marketplace messages, email, Instagram and WhatsApp, answered from live order and tracking data, with anything unusual escalated to you.

Packaging and provenance

Branded inserts, care cards, QR codes to reorder or review, personal thank-you notes, and the maker's story told on every listing.

Make and source

Sales flow straight back to the people who make your products, so stock is planned, ordered and checked before it runs out.

Manufacturing and procurement

Forecasts demand per product, raises purchase orders with bills of materials, tracks production and quality checks, and works out landed cost per unit.

Maker portal

Makers receive orders, specs and forecasts, and send back capacity, progress photos, material needs and invoices — on the web or WhatsApp.

Measure and protect

The numbers that matter every morning, listings that improve themselves, and the safeguards that keep your accounts and money safe.

Reporting and morning brief

Sales, margin, conversion, ad return and dispatch times in one dashboard, plus a morning brief on WhatsApp or email with anything awaiting approval.

Self-optimisation

Every listing scored nightly, one change tested at a time over 7 to 14 days, and changes reverted automatically when conversion drops.

Finance and tax

Payouts reconciled against orders and fees, true margin per product, UK VAT, EU IOSS and US duties handled, and books synced to Xero or QuickBooks.

Trust and account health

Watches marketplace metrics and policy warnings, scores orders for fraud, builds chargeback evidence and logs every agent action with an undo.

Platform reliability

Cost and error tracking for every agent, tests before any model change ships, daily backups, and a manual mode that keeps orders moving.

Limits that never relax.

Whatever autonomy you grant, these hold for every agent, every channel, every time.

Price floor

No price ever drops below cost plus your minimum margin, on any channel, during any promotion.

Spend caps

A daily cap per ad campaign and per agent, with an alert at 80% and a hard stop at 100%.

Refund and discount caps

Refunds and discounts above the limits you set always wait for your approval.

Brand lock

Logo, colours, tagline and banned claims are checked on every listing, image and post before it goes out.

Kill switch

Pause one agent or all of them from your phone. Orders and stock keep flowing in manual mode.

Automatic undo

Any change that drops a listing's conversion past your threshold is reverted on its own.

How it fits together.

Agents never touch a channel directly. Every read and write passes through one guarded tool layer and lands in one event log.

You

Approvals inbox, morning brief, dashboards and a kill switch, on phone and web.

Orchestrator

Plans the day, hands tasks to agents, settles conflicts and writes your brief.

Thirteen specialist agents

Sell, grow, operate, make, measure — each owns one job and reports outcomes.

Guardrails, tools and event log

Autonomy levels, caps and brand lock; typed connectors with a secrets vault; every action logged with an undo.

Shared data

Products, stock ledger, orders, customers, suppliers, purchase orders and assets.

Your channels and partners

Marketplaces, your store, social networks, carriers, makers, payments and accounting.

See it run on your shop.

Join the first cohort and we'll connect your channels and catalogue with you.

Request early access